Sponsorship & Corporate

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Sponsorship & Corporate Events - the Ultimate Branding Opportunity

Have you ever been to an airshow, Grand Prix or civic event and seen the RAF's Red Arrows Aerobatic Team at work?

Have you ever seen how every head has turned, how people in the streets have paused and traffic has stopped as they perform their breathtaking manoeuvres in the sky?

Airshows are the western world's second biggest outdoor spectator event attracting a live audience of around 8.5 million spectators a year in the UK alone.

Current Ministry of Defence regulations prohibit the display of sponsor's logos on their aircraft but this rule does not apply to sponsorship of privately owned military aircraft. HHA offers you the opportunity to move away from traditional heavily branded advertising by moving into a virgin promotional area.

This can be surprisingly cost effective with the range of opportunities including

a branded aerobatic team
individual aircraft sponsorship
one off corporate events
bespoke event appearances
airshow appearances

Military aircraft are by their nature high profile technological showpieces - in fact a very similar sponsorship and media profile to Formula One. Therefore if the aircraft as a whole or part of the aircraft were to be used as an advertising billboard one would have a medium that combines geographical transferability with incomparable profile, presence and expertise.

The aircraft and their image could virtually be seen anywhere, whether it's to add panache to corporate days or to overfly the opening of a new business outlet. In addition, the aircraft feature prominently in the western world's second biggest outdoor spectator event - Airshows. It is estimated that HHA's aircraft will be seen live by over five million people a year, not to mention numerous TV and Media appearances

HHA commissioned intensive Market Research over the last three years at airshows throughout Europe to identify the "typical" air show audience on the basis of sex, social grouping, spending power, propensity to travel, mode of transport etc. Suffice to say that after over 3000 interviews and completed questionnaires we have probably built up the most comprehensive picture of this market segment and believe us when we say that it is a very lucrative one! Copies of this research report are available upon request for serious enquiries only.

Sponsorship & advertising opportunities are endless. They range from using the aircraft as props for photography through to individual titled aircraft and even a complete aerobatic display team.

The Phantom FGR2 shown in these pictures is not currently available for sponsorship, but is representative of the promotional opportunities available when using an aircraft as a billboard

Aircraft are shown in their former military colours and would be repainted in colours of the sponsor's choice.

Militärflugdienst, Dübendorf